5 Local Event Marketing Ideas for Fitness, Health and Wellness Businesses

5 Local Event Marketing Ideas for Fitness, Health and Wellness Businesses

If you own a local fitness, health or wellness business, be sure to get involved in community events. This is a great way to raise awareness, attract customers, build strong bonds, create long-term loyalty, all while building a better community!

There is no substitute for face-to-face interaction with potential customers. As a smaller local business, you understand the needs, wants and opinions in your community. This gives you a unique advantage over the larger national companies. Be sure to choose events that attract your target audience.

Here are some ideas to consider.

1. Teach a class

If you have specialized knowledge of a topic, offer to teach some free classes in your community. Are you a personal trainer? Teach a class on safe weightlifting techniques. Are you a nutritionist? Teach a class on how to make healthier food choices at the grocery store. Are you a wellness coach? Teach a class on how to make healthier lifestyle choices. You will be surprised how quickly your name will become known as the “go-to” expert.

2. Sponsor a local event

Sponsoring a local event is a great way to connect your business with a good cause. You will receive publicity and may even be able to speak at the event. Remember to go easy on your sales pitch. Stay focused on delivering value and building brand awareness for your company and the cause you promote.

3. Host a network event

You can bring local businesses together and create a social network of people who can use each other's services. They can help companies find each other and build strong relationships. This provides great opportunities to meet other local businesses and help each other.

4. Partner with a nonprofit organization

Be the point of contact for a nonprofit in your community. Offer your services at discounted or free rates and get noticed. Remember that the board of directors of nonprofit organizations is typically made up of people who have power and influence in the local community. So doing a great job for them can lead to referrals and more local “paying” business for you.

5. Give a free workshop or seminar

You can help people in your community by giving them useful information and the opportunity to ask questions. Talk about the benefits of exercise or health. Host a fitness boot camp or yoga relaxation day. Don't be pushy about your services or give too much sales pitch. Remember, the focus is on helping your potential customers and providing them real value.

Inspired by Kim Essex