How to generate new customer contacts with social media

How to generate new customer contacts with social media

These profits may look small on paper, but entrepreneurs know how much work is required to verify all of these.

How do you turn that hard work on your online presence into more income?

Just to challenge the old saying, just because you built it doesn't mean the customers will come.

With a record-breaking increase in global social media usage over the last year Social media components are cornerstones of an effective digital marketing strategy. However, if you've ever seen a social media account that seems to have all the right elements but only a few dozen followers, building your online presence is only part of the formula.

What's the key to combining great social media accounts with an ever-increasing income? Implementing a social media lead generation strategy with concrete actions you can take to get employees to engage with your account and ultimately invest in your company.

In this article, we'll share proven lead generation strategies to help you turn passive social media followers into active investors in your brand and value.

What is Lead Generation on Social Media?

A sales manager is a person or company who may become a customer through purchasing a product or service you offer.

Lead generation is the process through which potential customers can become.

So when you talk about your company's digital marketing strategy, a big part of it is how you use social media to generate those sales leads.

What is the goal of social media for lead generation?

The ultimate goal of lead generation on social media is relatively simple: send people to a place where they can connect with you so they have a greater chance of becoming a customer.

Of course, it's not as simple as repeatedly announcing to your followers, "Hey! This is a valuable service I'm offering! Come get it while it's hot!"

If people see this message over and over again with no other added value, they'll likely see your content as spam and you'll get a quick unfollow.

People use social media to feel entertained, connected, seen, understood, and informed. What you post appears in their feeds along with posts from your friends and family. Most of your content should feel like it truly belongs to those closest to you, rather than like an ad you want to skip on your music streaming service.

However, for many people, getting people to find value in following your brand and ultimately making a purchase seems to be an art form in itself.

Luckily, digital marketing experts have studied the trends, algorithms, and formulas that will make your social media platforms a primary source of lead generation for your business.

Below, we give you nine tactics digital marketing experts use to generate leads with social media.

9 Ideas to Generate Leads with Your Social Media Platforms

Create “Gated Lead Magnets”

Gated lead magnets are important information or content that draws people to your company's platforms. In exchange for access to this information, potential customers are willing to provide their information.

The lead magnet is most often downloadable content that isn't easy to get elsewhere, such as e-books, guides, infographics, meal plans, studies, tips, or secrets. Other lead magnets can be a discount code, vouchers or a promotional gift.

They are called “closed” lead magnets because a person must submit their “ticket” such as their email address, name, and social media handles, or even respond to a short survey to access the content.

What information should you ask for? This depends on what information is most valuable to your digital marketing strategy. Questions about aName and emailand signing up for a newsletter are the most common tickets that companies use. You then have a direct opportunity to inform them about new products and services, media appearances, offers and blog posts.

Remember that requesting too much information, information that people consider too personal, or requiring a credit card number can raise a red flag for a fraudulent business. At this point, you'll likely discourage people from continuing the process and you'll lose potential leads.

Once you've created valuable lead magnets, you'll see in the next few ideas that there are many ways to incorporate them into your social media strategy to attract potential customers.

Reference your opt-in or downloadable content in your posts

They have created high quality, unique, downloadable content that adds value to people's lives. Now you need to check something off your digital content strategy checklist!

But how can you?Make the most of this contentGenerate leads? One way is to consistently reference the downloadable content in your posts.

In this post, you can give your followers a sneak peek at the information they will have access to when they receive the content.

For example, if your niche is in prenatal and postnatal fitness You may want to develop a guide like a “Pregnancy-Safe Exercise Routine to Strengthen Your Pelvic Floor.” In one of your Instagram posts, you can show your followers a step that is generally safe for pregnant women who have been given the OK to exercise. Then tell them that the move is just one of several moves in the FREE guide you developed.

An effective tactic thatNutrition CoachOften used to take delicious pictures of healthy foods and then link to the downloadable recipes.

If you know that there is a piece of content that is particularly attractive to your customers, e.g. For example, an infographic or blog article, you can repurpose the content so they can only access it after they provide you with their email address and an opt-in.

If you want to learn how to develop a better email marketing strategy, check out the proven tactics we talk aboutthis blog.

Use roles and end with a call to action

TikTok spawned a new video format that Instagram adopted on its platform. Now Instagram Reels has become increasingly popular and it's a great way to show your followers your personality and a little bit about what makes you different from the rest.

Similar to how you can use Facebook and Instagram posts to build hype around your guide, you can use Reels to promote your downloadable content with an opt-in. Incorporate a call to action into your roles.

If you want to learn how to use Instagram Reels to create great content for your brand,Check out this article.

Use a “Link in Bio” app to drive people to your website

In Facebook you can integrate a link directly into the post. This allows you to create a call to action and use one of Facebook's various content programming options to drive a click through to a potential customer to the opt-in and download link you created.

However, Instagram doesn't allow you to create hyperlinks in the body of your posts. There are various tools you can use to solve this problem.

There is the option to add a website to your Instagram profile. You have two options here: you can either link to your company's homepage or use tools that allow users to click directly to different parts of your website or other social media platforms that interest your followers.

For the second option, you can use a tool like Linktree or Flow. In addition to your general website, you can add links to the download and opt-in pages for valuable downloadable content and to your store, where users can directly access your products and services.

Interact with communities and accounts that align with your brand

Is there an Instagrammer you admire? Another health, fitness, and nutrition personality who creates content you love? Engage with their content and other users by commenting, participating in their live streams, and sharing what they produce.

Find content that you genuinely like and interest, and avoid reposting content that you think will get your attention. It helps people know who you are.

Improving other people's content through sharing and engagement may help you achieve better reach in several ways:

They can republish your post which will be visible to their followers. The algorithm increases your post for followers who also follow the reposted account. The newly published user may be intrigued by your page and feel inspired to republish your content.

You should not republish content without giving appropriate credit to the creators. Ideally, you have the creator's permission to republish the content.

Include your contact information everywhere

Open the lines of communication so that someone who wants to become a customer can easily figure out the best way to get in touch with you. Whether your bio says you schedule appointments via DM or links to your contact form, make it easy for customers to get in touch with you.

Use live chats and videos to connect with followers

Facebook Live, Twitter Chat, Instagram Live and YouTube Live offer the opportunity to get in touch with your followers. During this time, they can ask you questions, you can show them more about who you are and what you do, and you can give them a sneak peek at upcoming content. As people become more engaged with you, a few things can strengthen your brand and generate leads:

You will appear more often in their feed. They feel connected to you on a more personal level and are more likely to continue engaging with you. They can create hype about upcoming or existing products, services and resources.

At the end of all connections with prospects, end with a call to action. Let them know how they can learn more, contact you, get access to your free downloadable guide, or enter your giveaway.

Collaborate with other professionals on social media

Multi-brand giveaways, live sessions and collaboration projects are a great way to build a mutually beneficial relationship with colleagues and other professionals in similar fields.

Some important things to consider when looking for other professionals for collaboration initiatives are to ensure that you serve a similar niche and that the collaboration strengthens all brands involved rather than generating more competition.

Remember that comments, likes and saves are not leads. End all your collaboration projects with a call to action that sparks further interest and engagement.

Invest in social media advertising

Access to all major social media platforms is free. One of the main ways these social media companies generate revenue is through advertising.

What does this mean for your brand? While you can create content that generates organic engagement, advertising is without a doubt a great way to increase brand visibility and generate leads through social media.

Main takeaways

Social media is a powerful tool that most digital marketing experts consider essential to a digital marketing plan.

However, building your social media pages and generating quality content is only part of the success formula. Key strategies like promoting downloadable content, collecting emails, and collaborating with other professionals are all ways to convert your awesome social media pages into leads and ultimately more sales.

... more about that in the next part.
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