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Kill Cliff aims to enter the competition with a new championship-caliber MMA roster
Kill Cliff, the official energy drink of the world champion Atlanta Braves, announced today that it has signed renowned club Sanford MMA to form its own roster. The club dates back to 2017 when it was originally known as the “Combat Club.” It was later renamed “Hard Knocks 365” and became “Sanford MMA” again in 2019. Now known as “Kill Cliff Fight Club,” an enviable roster includes more than 80 professional fighters, including current and former UFC, Bellator and ONE titleholders. With the acquisition of Sanford MMA, Fight Club is now the official home of icons like...
Kill Cliff aims to enter the competition with a new championship-caliber MMA roster
Kill Cliff, the official energy drink of the world champion Atlanta Braves, announced today that it has signed renowned club Sanford MMA to form its own roster.
The club dates back to 2017 when it was originally known as the “Combat Club.” It was later renamed "Hard Knocks 365" and was again renamed " Sanford MMA ” in 2019. Now known as “Kill Cliff Fight Club,” an enviable roster includes more than 80 professional fighters, including current and former UFC, Bellator and ONE titleholders. With the acquisition of Sanford MMA, Fight Club is now the official home of icons such as Robbie Lawler, Gilbert Burns, Aung La Nsang, Logan Storley and many more.
“Kill Cliff FC places Kill Cliff firmly at the epicenter of one of the most exciting and greatest sports in the world,” commented John Timar, CEO of Kill Cliff. “Our brand was born from the Navy SEAL community with the idea of creating clean and natural drinks to fuel the world's toughest and best athletes. With signature drinks from Joe Rogan and Israel Adesanya already in the Kill Cliff arsenal, this is a natural progression for our brand. We like to think about the realm of possibility, act boldly, disrupt and innovate. Now we have a professional sports team. That’s pretty awesome.”
Fight Club can now represent multiple fighters in one or more leagues almost every weekend of the year. “Our track record of producing champions speaks for itself,” said Henri Hooft, who continues as partner and head coach at the club that produced UFC welterweight champion Kamaru Usman. “But the severity of the Kill Cliff deal clearly takes the organization and each individual fighter to the next level.”
Partner David Martin added: “We are thrilled to be working with a mission-based brand like Kill Cliff. Their groundbreaking clean energy and CBD formulas are a mainstay of our team and have set a trend in the industry while benefiting the Navy SEAL Foundation, ensuring they have a tremendous impact far beyond the world of MMA.
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Source: muscleandfitness